Implement
Confirm customer processes first, then configure the agreed CRM journeys and approval rules.
- Process baseline and prioritised roadmap
- Configured workflows and role model

Connect sales, service and customer journeys with an integrated CRM.
When sales and service teams cannot see the same customer history, CRM change needs more than configuration. Linkfields brings consulting, implementation, integration, migration and support together around agreed Salesforce journeys.
Establish the process baseline, user and data readiness, then a prioritised roadmap with acceptance criteria.
Plan lead-to-opportunity visibility, service case routing and knowledge, and customer or partner self-service connected to ERP. Confirm the required Salesforce clouds, data ownership, user roles and acceptance measures during discovery, then agree implementation and integration responsibilities. Explore Intelligent Enterprise Platforms.
Delivery is scoped to selected clouds, journeys and integrations, with interface protocols and responsibilities captured in the design.
Confirm customer processes first, then configure the agreed CRM journeys and approval rules.
When customer work depends on ERP or other tools, connect the hand-offs and data ownership.
When the standard journey has a gap, evaluate configuration before developing an extension.
Plan CRM data migration and interface changes as distinct workstreams, with agreed validation for each.
When the CRM enters service, define administration, release and support responsibilities.
Example engagement pattern: acceptance measures and service transition are agreed for the chosen customer journeys.
Map lead, case or self-service journeys with the teams who run them.
Accepted CRM baseline, user/data readiness and roadmap.
Build agreed workflows and interfaces with explicit identity and data boundaries.
Approved role model, interface contracts and test scope.
Rehearse record migration and test routing, permissions and cross-system exceptions.
Data-owner reconciliation and business user acceptance.
Train users, release with a cutover plan and hand over to agreed support owners.
Launch readiness, adoption plan and hypercare exit criteria.
Select migration, reconciliation and regression packs for the journey and release risks in scope.
Example pattern: a customer request opens a case, retrieves permitted order status and returns an approved response.
Journey map, data-flow contract, permission tests and release pack; not a published deployment.

Use a composable application where the required workflow sits outside the agreed ERP/CRM scope.
Assign ownership of customer identifiers, record quality and data retention. Review identity, permissions and consent where relevant, then test the full journey and its exception paths before release.
Cyber Security, Quality engineering and delivery accelerators support agreed assurance workstreams. Adoption, training and hypercare gates make readiness a business decision, not just a technical one.
Bring your current CRM, customer journey priorities and ERP interfaces to define a practical starting point.
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