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Digital Transformation
Connect commerce applications, service channels and order workflows.
Retail, FMCG & CPG
Connect demand, inventory and customer journeys across retail and consumer goods.
INDUSTRY OVERVIEW
Retail technology services for connected operations
Retailers and fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) businesses need to connect demand with stock, fulfilment and customer engagement. Retailers focus on connected shopping and service channels; brands and distributors also need coordinated partner orders, inventory and supply information.
Linkfields combines application and platform integration, governed forecasting and workflow automation with proprietary software and reusable accelerators. Planning and service owners remain accountable for decisions, with consent and customer-data controls built into engagement workflows.
Integrated capabilities
Five portfolios, one delivery plan
Select the capabilities your workflow needs, with security embedded across engineering and delivery.
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Intelligent Enterprise Platforms
Integrate ERP, CRM, inventory and retailer/distributor portals.
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Data & AI
Govern demand forecasting, planning data and operational analytics.
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Cyber Security
Define customer-data access, identity and application security controls.
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Talent Advisory & GCC
Scope change priorities and add specialist or managed engineering capacity.
What we deliver
Agree input systems, accountable decision owners and acceptance measures. Evaluate forecasting and customer engagement against agreed operational baselines.
Demand and replenishment planning
Sales history, stock and promotional signals need a consistent basis for planning.
- Workflow - Prepare demand data and evaluate forecasting models for replenishment review.
- Control - Planners approve actions; agree evaluation periods and model/data-quality checks.
Measure to agree
Forecast error, planning rework and replenishment decisions.
Inventory and fulfilment exceptions
Inventory, warehouse and order records can diverge across fulfilment channels.
- Workflow - Connect stock movement and order status; model inventory scenarios where data supports them.
- Control - Supply teams own exceptions and validate simulation assumptions.
Measure to agree
Stock reconciliation, fulfilment exceptions and resolution time.
Retailer and distributor order connectivity
Partner orders and invoices often cross applications with different owners and formats.
- Workflow - Connect portals, ERP and order/invoice workflows, with shared status and exception queues.
- Control - Sales and operations owners approve adjustments; agree partner access boundaries.
Measure to agree
Order completeness, invoice rework and exception age.
CRM-led commerce and service journeys
Shopping, marketing and assisted service need consistent customer and order context.
- Workflow - Connect commerce, CRM and service hand-offs using approved engagement rules.
- Control - Commercial owners approve campaigns; respect consent, data rights and escalation.
Measure to agree
Hand-off completion, repeat contacts and journey completion.
Software and accelerators for demand and fulfilment
Match software and accelerators to your workflow and data requirements. Linkworks is available by licence, subscription or SaaS, with or without services.
ProductLinkworks
Composable commerce and partner applications, with APIs and UI components where ERP or CRM does not fit.
AcceleratorPredictive Analytics Suite
Reusable demand-forecasting capability tailored to available sales, stock and demand data.
AcceleratorDigital Twin Suite
Inventory optimisation and forecasting simulation capability, subject to data readiness and validated assumptions.
AcceleratorIntelligent Workflow Automation
Reusable order and invoice routing, approvals and application integration, tailored to partner and operations controls.
Delivery approach
Where do demand, stock and journeys disconnect?
Use this example engagement pattern to scope a workflow, agree delivery controls and define acceptance measures before implementation.
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Frame the workflow
Start with one planning, fulfilment, partner-order or customer-service constraint and its owner.
- Inputs - channel/SKU scope, systems and permitted sales/stock history
- Output - workflow, data dependencies and decision map
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Design controlled change
Agree customer-data consent, partner access, forecast evaluation and exception ownership before deployment.
- Artefacts - interface map, access matrix and review checkpoints
- Quality gate - agreed tests and exception handling
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Agree acceptance and operation
Define baseline, evaluation period and operational measures. Separate technology contribution from promotions and pricing when assessing commercial change.
- Artefacts - acceptance measures, release evidence and ownership plan
- Commercial model - project, managed service or dedicated team
Before we begin
We can agree an NDA before sharing confidential information. Share the process and systems involved, not customer records or confidential trading data.
Let’s connect
Talk to us about retail and consumer-goods priorities
What happens next
- We route your enquiry to the relevant portfolio specialist.
- Where needed, we agree an NDA before you share confidential information.
- We clarify your priorities and agree the right next step with you.